Adel is a leading manufacturer of cosmetics products which offers full range of services from R&D formulation, contract manufacturing, filling, assembly and delivery, specializing in eyeliner, eyebrow and lip pens. 

Adel was founded in 1991. At inception, we started the business under the name of ‘Sunomura’ or ‘RIYE’, a joint venture between the Cheung family and a Japanese company. It was among one of the most pioneering Chinese companies that committed to Reform and Opening-up in the great 1990s. Along with the development of inhouse technology and sophistication of production management through the years, Adel has evolved into a modern enterprise with various product offering and distinguished manufacturing capabilities while proudly remaining family-owned.